Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

Punishing loyal customers with bad service because you grew too big, and then getting upset when they choose someone else, is not just illogical, it’s obscene.

The platform offers brands useful sources that can enhance transparency.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

AI, sustainability and innovation will be key for marketers looking to grow their brands.

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

No, this is not a story about funnel-web spiders. This is a story about publishers.

Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.

Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.

These partnerships are a way for brands to promote their products or services in an authentic way.