As brands fight for people’s attention, marketers are not always reflecting consumers’ ad preferences.

AI should not replace human ingenuity - it should enhance it.

Adaptability, data mastery and digital-first thinking will define the next generation of marketing leaders.

AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns.

Before you roll out your shiny new AI strategy, consider this: Is it legal? Here are five ways to stay above board.

The company found that its winning South African offering had to be adapted to accommodate local preferences in some of the foreign markets it entered.

If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote.

Neil Schreuder is chief strategy and innovation officer for the Shoprite Group and MD of ShopriteX.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Placing the correct information on the product detail page is vital to brands’ success on the platform.