Remote work erodes the personal bonds that boost collaboration at the office, according to research from Wharton’s Peter Cappelli.

Wharton’s Americus Reed II explains why identity permission, the willingness to make a brand part of how we see ourselves, is increasingly important for marketers in the age of AI.

As AI accelerates UX design, organisations must keep humans in the loop, write Wharton’s Scott Snyder and co-author Mike Welsh.

As technology, culture, and markets accelerate how identity is shaped, Wharton’s Americus Reed II explains the role brands play in an age where identity feels like a dashboard.

Wharton's Stefano Puntoni explains how AI agents are reshaping consumer decision-making and brand strategy.

A simple confirm or switch prompt can push customers to buy more, but it can also drive some away, new Wharton research shows.

New research reveals how organisations can identify potential leaders based on cognitive and behavioural signals instead of relying on formal experience.

New research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands

As generative AI platforms scale at extraordinary speed, the business realities behind them are coming into sharper focus.

New research from Wharton’s Henning Piezunka reveals a common mistake that businesses make when hiring a new manager into an established leadership team.