Global business leaders must understand the challenges and opportunities of a world that is polarised, liquid, unilateral, tense and omni-relational.

From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.

A study of job postings suggests when it comes to data analysis, creativity and problem-solving, human judgment is a crucial complement to AI capabilities.

It’s been a hard few years for consumer loyalty. Firms’ ability to personalise their offers will be key to building it back.

The famous story of how a rugby team beat the odds after their plane crashed in the Andes continues to inspire millions.

They say it’s not the strongest of the species that survives but the one most adaptable to change.

From artificial intelligence to the Middle East, 2024 promises changes and challenges.

Locked into legacy technology and organisational hierarchies? 4 practices helped one large bank overcome inertia and embrace digital change.

Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.

Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.