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Rita Gunther McGrath

Telephone: +1 (212) 854-6155
Fax: +1(212) 854-1473
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Postal Address: Columbia University, 2880 Broadway, Armstrong Hall, 4th Floor New York, NY 10025
Latest Features
03 MAY 2025

Digital deception economy: Bot farms distort social society

In a digital environment, sentiment has become currency. How customers, investors, and the public feel about your content directly affects performance metrics, from revenues to reputation to stock price.
10 MARCH 2025

Sustainable competitive advantage is largely a myth

In today’s rapidly evolving business landscape, sustainable competitive advantage is largely a myth.
05 MARCH 2025

Is AI coming for your job? Depends on who you ask

The debate about artificial intelligence’s impact on employment has taken an interesting turn.
23 JANUARY 2025

2025: How business works is going to be thoroughly upended

The coming year promises to be one in which long-held assumptions about how business works are going to be thoroughly upended.
07 OCTOBER 2024

Transient advantage isn’t going away – how AI can help

We need to be building systems capable of coping with transient advantage. Here are some ways AI can help.
10 JUNE 2024

Will AI do to professions what the Model T did to railroads?

With many predicting that the AI revolution will democratise access to expertise, what changes might we expect?
06 MAY 2024

The dead Internet

Is the Internet dead?
09 OCTOBER 2023

The rise, and fall, of the direct-to-consumer model

There was a brief period in the early 2010’s when a new business model – dubbed "direct to consumer" emerged and threatened to upend established incumbents.
03 JULY 2023

What we should learn from the tragic failure of the Titan

Rush, the adventurous CEO behind OceanGate, the Titan’s owner, was an impatient man who saw regulations as barriers to innovation.
05 JUNE 2023

Assumptions are treacherous

In high uncertainty situations, one can obviously make decisions that turn out not to be so great.


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