The role of artificial intelligence in bringing customers back

The main contribution of AI to fostering loyalty is through its ability to personalise the experience. It revolutionises how companies can interact with their customers, and it can reduce barriers in the buying process. To achieve this transformation, organisations must consider the following aspects:

• Human nature: Consumer loyalty is based on habits and feelings. An emotional connection increases profitability, as engaged customers spend more and are more loyal. How can your AI tools help create a warm, fuzzy feeling in customers?
• The personalisation of communication: Generative AI allows you to tailor messages and create dialogues in real time, making interactions more relevant and meaningful.
• Behavioural models: AI helps predict consumer behaviour and reduce friction, improving the customer experience and fostering loyalty.
• Observation, privacy and trust: The use of personalised data poses privacy challenges, but technologies such as perimeter computing and digital twins enable personalized experiences while respecting privacy.